Posted by: admin | November 4, 2009

Randy Wayne White at Doc Ford’s Sanibel!

Come support a great cause!

Join us at Doc Ford’s Sanibel Rum Bar & Grill on Saturday, November 21 from 5 – 8pm as Doc Ford author Randy Wayne White tends bar, donating all tips to Friends in Service Here (F.I.S.H.)

Musician Steve Farst will be providing Live on the Deck Entertainment.

F.I.S.H. is a local non-profit providing free emergency services such as transportation, food pantry, meal delivery, health equipment and financial assistance to those in need.

Doc Ford’s Sanibel Rum Bar & Grill
975 Rabbit Road, Sanibel Island  •  239.472.8311

Posted by: admin | October 15, 2009

Doc Ford’s Sanibel – Serving Up Employment

The Doc Ford’s Sanibel Rum Bar & Grille and Doc Ford’s Fort Myers Beach, along with their sister restaurant, The Beached Whale on Fort Myers Beach, are known for offering delicious food and drinks. Now those three restaurants are looking to serve up dozens of employment opportunities to qualified applicants looking for employment.

A group of hopefuls filling out applications

A group of hopefuls filling out applications

Nearly 300 candidates stopped by Doc Ford’s on Fort Myers Beach on October 6 during an open employee search to fill out applications, deliver resumes, and meet with representatives from the three restaurants for pre-screening interviews pertaining to management, serving, hosting, cooking, bartending and kitchen positions. 

Everyone from experienced restaurant workers to unemployed career candidates open to a change turned up trying to make a good enough impression to rate further consideration. 

Doc Ford's Fort Myers Beach manager, Wade Craft (left), interviewing an applicant.

Doc Ford's Fort Myers Beach manager, Wade Craft (left), interviewing an applicant.

Wade Craft, a manager at the Doc Ford’s Fort Myers Beach location, plans to continue building the team that was on board when the restaurant opened in April. “We’re hoping to get the best of the best,” he said. “We have a great staff now and we’re looking to add to that. We’re a growing company, so there’s potential within the company. Not many businesses anymore will offer benefits. We offer a great working environment and a great opportunity for people to make money.”

Because so many people are looking for work right now, Beached Whale manager Pam Crenshaw recognizes what that means for her selection process. “We strive to hire the best employees that we can for long-term retention,” she said. “Fortunately for us, the market is very competitive, so we get our pick of people in the job market.”

Crenshaw, who puts a premium on personality, asked applicants to tell her a joke during their interview to see how they would respond.

Doc Ford’s Sanibel manager Elizabeth Harris noted that although her restaurant has exceptionally low turnover and only a few positions need to be filled, she is always on the lookout for hidden treasures who are “eager and willing” to work for a good company in an “amazing atmosphere” where customers are thought of and treated like family. “We’ll find a spot for you,” she says of top-notch candidates, and added that some employees can qualify for toll reimbursement and other benefits.

Judy Voelz recently moved to Fort Myers from Indiana, and she hopes to secure a bartending spot to supplement the income she’s receiving from her job at Tarpon Bay Explorers on Sanibel. “It’s a wonderful company,” she said of Doc Ford’s. “I’ve heard nothing but great things about them and I’m looking for the best people to work for. The competition (for jobs) is tougher, but we’ll see what happens.”

Chris, another bartending applicant, is dissatisfied with the financial limitations at his current restaurant job, and he hopes that Doc Ford’s or the Beached Whale can provide “better opportunities at a good company that’s secure.”

Marty Harrity, who is part-owner of the three restaurants, summed up what his company hopes to find in its potential employees; “We look for people that want good jobs with a good company that has good benefits,” he said. “They enjoy doing what they do and understand the meaning of hospitality, and that’s what this business is all about.”

Posted by: admin | September 17, 2009

Doc Ford’s Accelerates Green Efforts

Although a well-known song suggests “It’s not easy being green,” there are three popular local restaurants that are gladly giving it their best shot—and they’re succeeding.

Doc Ford’s Sanibel Rum Bar & Grille and the recently opened Doc Ford’s Rum Bar & Grille under the Matanzas Pass Bridge and The Beached Whale at Fort Myers Beach have been making a concentrated effort to “go green” and do their part to preserve and protect the environment. All restaurants continue to recycle used items and they are replacing “unfriendly” products they pass on to patrons with more eco-acceptable substitutes.  The Doc Ford’s Sanibel staff has spent the past few months testing green cups and containers to find those that are both environmentally sound and customer friendly. They are phasing out plastic bags and providing reusable green ones with the Doc Ford’s logo, and automatic hand dryers have replaced paper towel dispensers in the restrooms.

“We are on our way to being fully green,” said manager Jean Crenshaw. “We recently got rid of our Styrofoam containers and drink glasses. Now we have sugar cane pulp to-go boxes. They’re completely biodegradable, so we switched. Our to-go glasses are cardboard glass now—fully biodegradable. Even our garbage bags—we changed to a vegetable oil-blend garbage bag.”

The staff tried out several products to see which ones best maintained food quality. “It took a lot of research to find the right to-go boxes,” Crenshaw said. “Of course, they make plastic ones, but is everyone going to recycle them? A lot of take-out orders (on Sanibel) are from people on vacation, so they’re not set up to recycle, so we decided to go with these paper pulp to-go boxes.”

According to Crenshaw, going green has been a group effort that has involved the owners, managers and staff at all three restaurants.  ”We all team together and think of different ways to do things to help the environment,” she said.  “All of us definitely care, and (being) on coastal communities, I think we’re a little more environmentally friendly and we care a little more about our surroundings here. (Server) Kevin Filliowich and (hostess) Bette Roberts have been in the paper for their (environmental) efforts. They’re all about the earth and different things we can do, so they’re always coming up to us with ideas, things we can do to help make a difference.”

Elizabeth Harris and Greg Barker of Doc Ford's Sanibel are happy to be participating in the green efforts.

Elizabeth Harris and Greg Barker of Doc Ford's Sanibel are happy to be participating in the green efforts.

Crenshaw hopes that Sanibel businesses continue their efforts to protect the planet. “I think everyone on the island is doing their part,” she said. “There’s a lot more everyone can do, but I’ve noticed when I go into other places that other people are doing things. I don’t think that people feel pressure to do it; I think more or less the businesses want to help participate, they want to make things better, but hopefully, Doc Ford’s is a leader and making things better for the environment.”

The Doc Ford’s Fort Myers Beach and the Beached Whale locations have joined their sister restaurant on Sanibel in its going green campaign. “We’re recycling all of our bottles and all of our cardboard,” said general manager Dan Howes. “We’re trying to cut down on paper products and water waste and recycle when we can and buy recyclable products when we can. It’s the way of the future to be environmentally conscious. I think everybody should start looking to be that way, and our owners feel that way, and they want to help however they can.”

Marty Harrity and his wife, Brenda, are part-owners of the restaurants, and Harrity is pleased to see his establishments taking these eco-responsible steps.

“It’s the right thing to do,” he said. “We live in an environmentally-sensitive area, and it would just appear that everybody should join that kind of a bandwagon. We’ve been recycling trash and glass and cardboard for years. Now we even recycle our cooking oil. The used oil gets processed into fuel for the trucks that deliver the new cooking oil!  Again, as we look at what we do from a business standpoint, we try to do the right thing all the time.”
When the Doc Ford’s and Beached Whale teams researched Styrofoam replacements, they went with a more expensive container instead of one that cost less but didn’t preserve food as well.  “It’s a never ending program of just constantly looking at the stuff that you buy and making sure you’re making the right decisions when it comes to the environment,” Harrity said. “Anytime we look at a product, we look at how it can best suit the area and be environmentally friendly. But, it has to be consumer friendly also.”

As long-time Sanibel residents, Marty Harrity and his wife plan to continue to help an important cause that means a lot to them. “We’ve been a part of this community for 20 years,” Harrity said. “It’s a very special place and we want to make sure that it stays as special as it’s always been.”

Posted by: admin | April 17, 2009

Doc Ford’s Fort Myers Beach OPENING APRIL 23!

Doc Ford’s Fort Myers Beach will be open for lunch on THURSDAY, APRIL 23, 2009.

 

Doc Ford's Fort Myers Beach

Doc Ford's Fort Myers Beach

We are thrilled to announce that the big day is here! Come join us at 708 Fishermans Wharf – we’ll have both indoor and outdoor seating available for you to enjoy your favorite drink and a delicious meal while relaxing and watching the boats go by.  The menu will be similar to Doc Ford’s Sanibel with a few special surprises included.  Families and kids are always welcome.

Click on the photos to view full size.

 

Waterfront Indoor and Outdoor Seating

Waterfront Indoor and Outdoor Seating

 

Great Views!

Great Views!

Posted by: admin | April 3, 2009

Doc Ford’s Ft. Myers Beach

New Doc Ford’s restaurant easy choice during difficult times

Although more people are brown bagging it and cooking at home these days, when Marty and Brenda Harrity, business partner Mark Marinello and staff decided to open another Doc Ford’s Rum Bar & Grille this month, they were confident they had the right stuff and reputation to draw patrons into their new establishment for good food and entertainment at affordable prices in an idyllic waterfront setting.

Buoyed by years of success with the original Doc Ford’s on Sanibel, the Harrity’s and Marinello purchased the former Bridge Waterfront Restaurant underneath the Matanzas Pass Bridge on Fort Myers Beach. (They also own the nearby Beached Whale restaurant on Estero Blvd. on Fort Myers Beach.)

Doc Ford’s is named after the hero from local novelist Randy Wayne White’s popular mystery series, and White is expected to frequent the new restaurant as he is known to do at the Sanibel location.

The new restaurant received a complete overhaul with fresh paint, new fixtures and a tropical motif, and the renovations provide patrons with both downstairs and upper deck, indoor and outdoor dining and bar seating, with a gorgeous nautical view of Matanzas Pass. 

“A down economy is an opportunity. We’re not going to participate in the recession.” Harrity said, and he is keenly aware of how important it is to provide affordable, high-quality food and beverages, along with top-notch service and entertainment, to retain customers who are more selective with their dwindling disposable income. Harrity wants you to come by and he wants you to come back. “We work hard at what we do,” he said. “We have a wonderful product; we understand what people want. Our mission is about exceeding customer expectations. People establish expectations before they walk in the door, and it’s our goal to exceed that expectation. If you’re not happy, we’re not doing our job.”

Perhaps, by word of mouth, new customers will come on board to join the satisfied, current clientele. He hopes that tourists and locals come out to experience the relaxing, tropical ambiance of sailboats and seabirds while enjoying refreshing drinks and delicious lunches and dinners. The menu will be similar to the other Doc Ford’s with a few special surprises included. Families and kids are welcome, and big screen TVs will allow bar patrons to catch sporting events while imbibing their favorite potables. Local musical entertainment will add additional fun to an evening spent at Doc Ford’s.

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