Posted by: admin | April 3, 2009

Doc Ford’s Ft. Myers Beach

New Doc Ford’s restaurant easy choice during difficult times

Although more people are brown bagging it and cooking at home these days, when Marty and Brenda Harrity, business partner Mark Marinello and staff decided to open another Doc Ford’s Rum Bar & Grille this month, they were confident they had the right stuff and reputation to draw patrons into their new establishment for good food and entertainment at affordable prices in an idyllic waterfront setting.

Buoyed by years of success with the original Doc Ford’s on Sanibel, the Harrity’s and Marinello purchased the former Bridge Waterfront Restaurant underneath the Matanzas Pass Bridge on Fort Myers Beach. (They also own the nearby Beached Whale restaurant on Estero Blvd. on Fort Myers Beach.)

Doc Ford’s is named after the hero from local novelist Randy Wayne White’s popular mystery series, and White is expected to frequent the new restaurant as he is known to do at the Sanibel location.

The new restaurant received a complete overhaul with fresh paint, new fixtures and a tropical motif, and the renovations provide patrons with both downstairs and upper deck, indoor and outdoor dining and bar seating, with a gorgeous nautical view of Matanzas Pass. 

“A down economy is an opportunity. We’re not going to participate in the recession.” Harrity said, and he is keenly aware of how important it is to provide affordable, high-quality food and beverages, along with top-notch service and entertainment, to retain customers who are more selective with their dwindling disposable income. Harrity wants you to come by and he wants you to come back. “We work hard at what we do,” he said. “We have a wonderful product; we understand what people want. Our mission is about exceeding customer expectations. People establish expectations before they walk in the door, and it’s our goal to exceed that expectation. If you’re not happy, we’re not doing our job.”

Perhaps, by word of mouth, new customers will come on board to join the satisfied, current clientele. He hopes that tourists and locals come out to experience the relaxing, tropical ambiance of sailboats and seabirds while enjoying refreshing drinks and delicious lunches and dinners. The menu will be similar to the other Doc Ford’s with a few special surprises included. Families and kids are welcome, and big screen TVs will allow bar patrons to catch sporting events while imbibing their favorite potables. Local musical entertainment will add additional fun to an evening spent at Doc Ford’s.

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